Sometimes, all you need to SELL is just good packaging!
That’s how Maui Brew Co. acquired me as a customer and as a new fan.
It was 3 weeks after I have moved to LA. I was totally a stranger to USA, to LA and of course to the products they sell here. I was just gazing over the beer section in the market and ta-daa! A really cool can got my whole attention. When I saw whole types of Maui cans there, I stopped looking for any other thing. I was so in love with them, I decided to buy all types one by one whenever I come for shopping -eventhough they were far more expensive than the regular beer brands.
Maui Brewing Company is Hawaii’s largest Craft brewery. They have 4 flagship beers including the coconut and pineapple flavours. Also, they offer other flavours according to the season as limited releases.
These remarkable illustrations are work of Edward Smith who has done some great designs for Maui over the years. My favourite one is the one I bought firstly: the Mana Wheat design. It is so artistic. Smith was influenced from Italian poster designer Luciano Mauzan for this design of a ukulele player wearing a traditional palm frond hat. Mana, if you’re wondering, is a form of spiritual currency in Hawaiian culture.
After bicycles here comes the balloons! I guess there is still a child inside me:) Balloons make me happier whenever I see them so I thought I should share this immediately.
The designer, Satoshi Itasaka is a product and furniture designer. He operates under the studio name H220430 with his partner Takuto Usami. As some of you may guess, he was inspired from the 1953 French movie Le Ballon Rouge. He wanted to give the feeling of floating just like the main character felt with his red balloon in the movie. That way, he created the “Balloon Bench”, the “Balloon Chair” and the “Balloon Lamp”.
“Balloon Bench” with little boy
Illusion is what made these designs possible. Although the bench seems like it is floating on its own; in reality it is suspended from the ceiling by 4 anchors which are concealed wih balloon shapes. Nothing is as it seems.. He really accomplished to create that illusion and that’s what makes this design that dreamy and -wonderful.
I can’t say that it is a functional or marketable design but still it is available for purchasing. If you want to make this dream real in your home then check out gallery SOMEWHERE in Tokyo, Japan.
Don’t we all love buying stuff with our names or initials on it? If you are a bike lover who always dreamed to have one of those cute bicycles just like me; then check out these ones, they’re the perfect combination!
“Write a Bike” is a serie of bike designs made by Juri Zaech. He uses the owners name as the frame design and makes bicycles even more special to you. Yes, that’s the most personalisation you can get with a bicycle!
He also didn’t forget couples and has designed bicycles for two with using both of the lovers’ names. In my opinion, it can be a really sweet and romantic gift and I would love to see couples driving it in the streets.
As you can guess, we can’t have them now since they are just at the design stage. However, if he works on these designs and manages to add pedals and other stuff aesthetically; I think people will adore them and I will be one of the first ones to buy it!